CORONA SUNSETS

Client:

ID&T NY / Anheuser-Busch

LE Services:

• Project Direction
• Stakeholder Management
• Tour Management & Logistics
• Partner Recruitment & Onboarding
• Location Scouting & Selection
• Talent Relations
• Marketing Strategy
• Staffing & Recruitment

Corona SunSets is a global music festival series that honors the transformative powers of the sunset. This traveling beach music festival held 19 dates across 10 countries, and 5 continents. Each date saw 5,000 – 8,000 attendees.

Festival artists include Bob Moses, Robin Schulz, Moby, Disclosure, Cajmere (Green Velvet), Bakermat, Sam Feldt.

From 2014 to 2018, Lemmon Entertainment (LE) managed the overall direction of this international-touring festival. While overseeing the multimillion-dollar budget, LE balanced stakeholder goals with producer needs to achieve overall profitability.

One of our significant accomplishments included creating fluid adaptability to location and production structure so that the festival would be executed correctly–from the beach to atop the Andes mountains.